Walgreens

With prescriptions now being sent directly to consumers, Walgreens was finding it challenging to defend their position​ as the neighborhood pharmacist. Enter Razorfish. Putting health and wellbeing in the palm of consumers’ hands, we developed MyWalgreens—an ultra- personalized experience aimed at increasing frequency of brand interaction with consumers beyond the pharmacy.​ We built the experience on real-time community and environmental alerts. We served up companion editorial content to provide consumers with relevant health and wellness recommendations.​ And we pushed the brand further into wellness by prompting consumers to create healthier habits with a series of 180+ virtual fitness classes.​