Ninety One

How do you help a South African founded company claim their space in a 200-year-old market dominated by mostly Western businesses? And do it in under a year?​ We partnered with Investec Asset Management to transform them into Ninety One, creating a new digital experience platform and brand identity that positions them as a different type of asset manager, and gives them the flexibility to keep changing into the future, fast.​ The new digital experience platform resulted in improved site performance globally, more flexibility for each country to tailor their site to specific regulatory and business challenges, and greater personalization. Ninety One’s clients also responded immediately to welcome the new brand as ‘fresh, lively and energetic.’ The new positioning of ‘Investing for a world of change’ has never felt more relevant.​