MGM

With 10+ amazing Las Vegas properties on 10 different technology platforms, MGM Resorts International was looking to unify their digital presence. Razorfish was tasked with building a single, scalable global platform, and creating a more guest-centric digital experience to put it ahead of the competition. ​We developed a framework of reusable modular components, templates, and assets that could accommodate property-specific branding without additional development. Built on the Adobe AEM Digital Marketing Platform and utilizing visual storytelling, the new mgmgrand.com allows guests to easily plan, book, and manage their activities.​ Since the rollout, content changes have been a breeze, system uptime has been at 100%, and customer conversion has significantly increased.