Corteva

Corteva turned to Razorfish to create an end-to-end brand experience worthy of the agrochemical leader’s market valuation. But to become relevant with new audiences, Corteva needed to avoid the negative aura that had developed over the years around its “big ag” reputation. ​Through a platform called “Common Ground,” we helped Corteva shine a light on the unheard voices in agriculture around the world, bringing to life the real human experiences, challenges and triumphs our world’s agricultural workers face every day, while celebrating the inclusive, diverse and equitable side of the industry that feeds us. As a result of our success online, Corteva asked us to scale to both social, mobile and digital communications, creating a consistent and improved customer experience and a positive brand perception across all channels.