Analog Devices

​​After 50 years, Analog Devices, a multinational semiconductor company, needed a bold, fresh, brand story to attract a younger, more digitally savvy audience and energize internal team members. They tasked Razorfish with developing a holistic strategy and site architecture that emphasized ADI’s value to partners, distributors, customers and investors. Through a robust digital platform, we delivered a personalized experience based on geography and click behavior that improved the customer‘s experience across their journey. As a result, the new site helped open up the siloed verticals at ADI, breaking down walls between industries and fostering more cross-pollination of ADI solutions in 4 different languages and 8 different countries.​ And a streamlined content management process delivered operational efficiencies and improved time to market.​