American Sugar Refineries

The American Sugar Refineries Group is one of the largest vertically integrated cane sugar refineries in the world​, with a digital presence caters to varied different types of audience from investors, consumers, customers, partners, suppliers, etc. They tasked Razorfish with building a unified technology platform that catered to corporate, B2B and B2C needs, and delivered an enhanced and enriched digital experience for their brands across various geographies and languages​. The result was a new global platform under which we launched 20 sites for 14 ASR Brands, including 14 B2C, 4 B2B, and 2 Corporate sites—all powered by common components and shared elements.