Aflac

Aflac’s digital experience for customers, sales and service was fragmented and delivered by a multitude of system portals. They came to Razorfish seeking a strategic solution to create a more unified and seamless digital experience for users, regardless of the channel or transaction. ​We focused our efforts around defining the digital experience strategy, as well as building a scalable, enterprise-wide, foundational architecture that delivers the ideal customer experience and operational efficiencies. We assembled a team of strategists, creatives, user experience experts and development experts to conduct a series of stakeholder interviews, industry research, audits of best practices and historical research from Aflac. And we delivered a clickable prototype representing the ideal state for the Policyholder experience​, an MLP and MVP roadmap aligned with Aflac’s larger One Digital Aflac vision​, and a plan to roll it out to all Policyholders within 365 days.