Unilever

Unilever, a global consumer packaged goods company, needed a mechanism to effectively manage their decentralized online marketing activities across 160 brands, 70 countries, 47 languages across more than 2,200 sites. ​They tasked Razorfish with integrating new and existing technologies to create better collaboration between different parts of the business and ultimately improve customer experiences across channels.​ We helped the CP firm launch a new model of working, redefining the organizational structure ​to create lean, agile teams committed to change. Since launch, the global CP firm ​has accelerated digital transformation with impressive results, repositioning operations to be future-forward, and achieving significant increases in monetary value through improvements in efficiency and agile growth.​